Description
“Data science is the transformation of data using mathematics and statistics into valuable insights, decisions, and products”
As data science evolves and gains new “instruments” over time, the core business goal remains focused on finding useful patterns and yielding valuable insights from data. Today, data science is employed across a broad range of industries and aids in various analytical problems. For example, in marketing, exploring customer age, gender, location, and behavior allows for making highly targeted campaigns, evaluating how much customers are prone to make a purchase or leave. In banking, finding outlying client actions aids in detecting fraud. In healthcare, analyzing patients’ medical records can show the probability of having diseases, etc.