Description
Description
Web analytics is the pulse of digital marketing. Everything is measured, and everything is measurable. With Google Analytics and a call tracking system, you can clearly understand who your client is, how to improve your site, and which traffic sources are the most beneficial for your business.
What will you learn in this course?
- After completing this course, you will learn how to work with and get the most out of your web analytics data.
- What web analytics and why it’s essential for your online success.
- How to set smart goals that help your business grow
- Basic and advanced tools to measure and understand website performance.
- Have the ability to evaluate the effectiveness of advertising campaigns and optimize an advertising budget.
- Learn how to use analytical marketing data to increase your business’s profits.
- How to analyze your content’s impact on social media and beyond.
- Understanding how well your website engages visitors and keeps them interested.
- Practice transferring the data from Google Analytics to Google Sheets using API Connector by Mixed Analytics.
- Find out more about valid reasons to replace GA4 with other analytics tools.
- Practice collecting and interpreting data with Piwik PRO, a GA4 privacy-friendly alternative.
- All about being a web analyst, what skills you need, and the tools you’ll master.
- Apply your newfound skills to enhance your marketing strategies effectively.